Selling Yoga: From Counterculture to Pop Culture Book Summary
Yoga is widely known for its strength, different people use it for different purposes. Selling Yoga: From Counterculture to Pop Culture by Andrea Jain is a very friendly book comprising of various yoga techniques. This book focusses on the premodern and the early modern yoga having a wide range of aims. Wih the help of these techniques will be able to channel bodily energy in pursuit of pleasure. The early modern yoga aims at the countercultural practices and beliefs. In addition, the modern yoga aims at the enhancements of body and mind peace, metaphysical, health, and fitness. Yoga is now an important part of the culture. In this book, the author explores the popularization of the yoga in the context of the late twentieth century. She explains the conventional approaches to yoga, as well as the yoga, underwent for increasing the popularization. The author also oversimplifies the history of the yoga and its meaning. Jain also argues that you can’t dismiss the popularized yoga, it has numerous functions and meanings to fulfill self-development needs. In conclusion, it is a very good book on yoga, its advantages and various techniques on the popularization.
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